Emily Mason

Managing Director


Prior to founding FrankAdvice, Emily worked in senior strategic and operational roles across New Zealand’s central government (including with the Social Investment Agency (now the Social Wellbeing Agency), the Ministry of Education, and ACC). She is passionate about bridging the gap between understanding what works for whom at what cost and better decision-making.

Emily is a Teaching Fellow lecturer at Victoria University’s School of Business and Government, as well as for Wellington Uni-Professional, its executive learning company. She is also co-founder of Impact Lab, a company helping for-good organisations value the good they create everyday.

Emily has a Master of Public Policy from Victoria University, was awarded the Prime Minister’s Public Policy Prize (VUW) in 2004, and holds a Bachelor of Arts from Auckland University.

Hannah McGlue

Head of Policy

LLB (Hons)

Hannah’s expertise lies in policy advice for operational organisations, leading complex projects, and influencing decision makers through strategic, frank advice. Time spent working as a Corrections Officer in Auckland’s Women’s prison was a turning point in Hannah’s career, sparking her commitment to improve government decision making and its impact on frontline practice and to make a real difference to the lives of New Zealanders.

Hannah has held principal advisor roles at Ara Poutama – the Department of Corrections and Oranga Tamariki – the Ministry for Children, spanning strategic and operational policy areas. Her most recent public sector role was as an Inspector at Te Tari Tirohia, the Corrections’ Office of the Inspectorate working on the Inquiry into the riot at Waikeria Prison.

Key projects Hannah has led include policy work on the management of trans people in prison, the development of Corrections’ first Strategy for Women, the role of Oranga Tamariki in prevention and early intervention, implementation of changes to care agreements for Disabled tamariki and work on a range of youth justice policy issues.

Hannah holds a Bachelor of Laws (Hons) in Law with New Zealand Law from the University of Nottingham having also completed a series of law papers at the University of Auckland. She was called to the Bar of England and Wales in 2012 following completion of her professional qualifications.

Claire Norris

Principal Policy Consultant


Claire is a highly organised policy professional who enjoys working collaboratively to untangle difficult policy problems and effectively communicate ideas. Claire has held senior and principal advisor roles across the public service, most recently at the Ministry for the Environment and the Ministry of Justice. Key projects Claire has led include the development of new waste legislation, advice on the package of Budget 2021 initiatives for family violence and sexual violence, legislative policy changes to improve the experiences of child witnesses giving evidence in the criminal courts, and the passage of the Child and Family Protection Bill through the legislative process. She has also contributed to a first principles review of the Victims’ Rights Act and family justice system reforms.

Claire has a strong focus on plain language writing and a commitment to quality written advice, and has worked as an editor on government agency and private publications.

She holds a Bachelor of Arts in Criminology and English Literature and a Bachelor of Laws from the Victoria University of Wellington, and has been admitted as a barrister and solicitor in New Zealand.

Anna McMartin

Principal Policy Consultant

PhD, PgDip, BA

Anna’s policy experience ranges from strategic work, including leading projects on the future of ambulance services and palliative care, to fast-paced and delivery-focused work, including undertaking a stint as private secretary.

Anna has a strong track record working with Ministers and senior leaders, and delivering complex projects. Anna has held principal advisor and policy manager roles with the Ministry of Health, the Department of Prime Minister and Cabinet’s Child Wellbeing Unit, the Ministry of Education and the Ministry of Business, Innovation and Employment.

Research and writing are among Anna’s strongest skills. Her PhD (University of Otago) looked at social policy reform in the 1980s and 1990s, New Zealand, and she has subsequently published in the area of gender and sexuality in social policy. Anna also holds a Postgraduate Diploma in Anthropology and a Bachelor of Arts in English, both from the University of Otago. She has lectured in social policy at Victoria University of Wellington.

Kira Oldfield

Senior Policy Consultant


Kira is passionate about finding creative solutions and communicating them well. With a background in science, she has a strong grounding in research, and can translate between academic and real-world decision making. When solving problems, she thinks about how the people who are affected fit into the wider system.

Kira has held advisor roles at DIA and most recently at Statistics NZ, where she was responsible for providing advice to senior leadership and governance boards. At Statistics NZ she provided advice to the programme director of Census and developed an innovative tool for conducing privacy impact assessments which was published for wider use.

Kira holds a Master of Policy and Governance and Bachelor of Science in Chemistry and Computer Science from the University of Canterbury.

Charlotte Doocey

Policy Consultant

BA, BCom

With five years’ experience working in the public sector, Charlotte has worked closely with Ministers, Members of Parliament and senior leaders across the public sector and is passionate about enabling and encouraging good decision making at all levels.

Charlotte has held support and advisory roles within Parliamentary Services and most recently at the Department of Internal Affairs where she was responsible for providing best practice Governance advice to senior leaders across the vast internal affairs portfolio.

Charlotte holds a Bachelor of Arts in History and International Relations and a Bachelor of Commerce in Public Policy, both from Victoria University of Wellington.