Emily Mason



Prior to founding FrankAdvice, Emily worked in senior strategic and operational roles across New Zealand’s central government (including with the Social Investment Agency (now the Social Wellbeing Agency), the Ministry of Education, and ACC). She is passionate about bridging the gap between understanding what works for whom at what cost and better decision-making.

Emily is a Teaching Fellow lecturer at Victoria University’s School of Business and Government, as well as for Wellington Uni-Professional, its executive learning company. She is also co-founder of Impact Lab, a company helping for-good organisations value the good they create everyday.

Emily has a Master of Public Policy from Victoria University, was awarded the Prime Minister’s Public Policy Prize (VUW) in 2004, and holds a Bachelor of Arts from Auckland University.

Anna McMartin

Head of Policy

PhD, PgDip, BA

Anna’s policy experience ranges from strategic work, including leading projects on the future of ambulance services and palliative care, to fast-paced and delivery-focused work, including undertaking a stint as private secretary.

Anna has a strong track record working with Ministers and senior leaders, and delivering complex projects. Anna has held principal advisor and policy manager roles with the Ministry of Health, the Department of Prime Minister and Cabinet’s Child Wellbeing Unit, the Ministry of Education and the Ministry of Business, Innovation and Employment.

Research and writing are among Anna’s strongest skills. Her PhD (University of Otago) looked at social policy reform in the 1980s and 1990s, New Zealand, and she has subsequently published in the area of gender and sexuality in social policy. Anna also holds a Postgraduate Diploma in Anthropology and a Bachelor of Arts in English, both from the University of Otago. She has lectured in social policy at Victoria University of Wellington.

Hannah McGlue

Principal Consultant

LLB (Hons)

Hannah’s expertise lies in policy advice for operational organisations, leading complex projects, and influencing decision makers through strategic, frank advice. Time spent working as a Corrections Officer in Auckland’s Women’s prison was a turning point in Hannah’s career, sparking her commitment to improve government decision making and its impact on frontline practice and to make a real difference to the lives of New Zealanders.

Hannah has held principal advisor roles at Ara Poutama – the Department of Corrections and Oranga Tamariki – the Ministry for Children, spanning strategic and operational policy areas. Her most recent public sector role was as an Inspector at Te Tari Tirohia, the Corrections’ Office of the Inspectorate working on the Inquiry into the riot at Waikeria Prison.

Key projects Hannah has led include policy work on the management of trans people in prison, the development of Corrections’ first Strategy for Women, the role of Oranga Tamariki in prevention and early intervention, implementation of changes to care agreements for Disabled tamariki and work on a range of youth justice policy issues.

Hannah holds a Bachelor of Laws (Hons) in Law with New Zealand Law from the University of Nottingham having also completed a series of law papers at the University of Auckland. She was called to the Bar of England and Wales in 2012 following completion of her professional qualifications.

Kira Oldfield

Policy Consultant


Kira is passionate about finding creative solutions and communicating them well. With a background in science, she has a strong grounding in research, and can translate between academic and real-world decision making. When solving problems, she thinks about how the people who are affected fit into the wider system.

Kira has held advisor roles at DIA and most recently at Statistics NZ, where she was responsible for providing advice to senior leadership and governance boards. At Statistics NZ she provided advice to the programme director of Census and developed an innovative tool for conducing privacy impact assessments which was published for wider use.

Kira holds a Master of Policy and Governance and Bachelor of Science in Chemistry and Computer Science from the University of Canterbury.

Semira Davis

Team & Office Administrator

Semira is a creative thinker and logical organiser. As Team & Office Administrator they provide support to FrankAdvice and quietly keep things operating.

Their passion is in helping others to learn and grow.

Semira’s background is in customer service, administration, and creative writing – where they have developed skills to build relationships and assist others in the creation of ideas and help organise their thinking.

They have mentored people in writing, volunteered for social and community projects, and consulted on written and community projects for a variety of people from tender applicants to museum curators.

Semira holds a Bachelor of Creative Arts and a Diploma in Creative Writing from Manukau Institute of Technology.